Ottawa Unlimited’s open letter to the Mayor and Council cited as “…the extreme limit of exaggerated local boosterism.”
DAN STANKOVIC
If there was one document published so far this year that earns my award for the most over-the-top hyperbole, it would have to go to the June 13, 2025, open letter to Mayor Sutcliffe and Members of Ottawa City Council advocating support for Lansdowne 2.0 that was prepared by the leaders of Ottawa Unlimited.
Before I continue, Ottawa Unlimited was created in December 2024 as a “revolutionary collaboration” between the Ottawa Board of Trade, Invest Ottawa and Ottawa Tourism. The Presidents/CEOs of the three organizations are the leaders of Ottawa Unlimited. According to them, Ottawa Unlimited represents a “new radical collaboration for economic growth and global competitiveness” for the city.
Ottawa Unlimited’s Open Letter
If you believe the arguments presented in the open letter from Ottawa Unlimited, a failure of City Council to approve Lansdowne 2.0 will seriously jeopardize our global reputation as a “world class innovation” city not to mention severely diminish the efforts to revitalize Ottawa’s downtown. The following quotes illustrate the hyperbole of Ottawa Unlimited’s letter:
“This opportunity [Lansdowne 2.0] is a strategic investment in Ottawa’s future, foundational to the success of key economic development initiatives such as downtown transformation, entrepreneurial opportunities and world class innovation.
(…)
“Now is the time to act…Delayed action will result in opportunity costs and increase reputational risk. Conversely, a clear and decisive path forward will ignite confidence in our economy and in Ottawa as a contemporary city of opportunity. Today’s global economy demands bold decisions.
“This is a defining moment for our community and the future of the national capital region. Together, we can build a legacy of leadership and prosperity for the world to see. It’s our time.”
Here are the reasons why I think the Ottawa Unlimited open letter represents the extreme limit of exaggerated local boosterism:
There is a statement made in Ottawa Unlimited’s open letter that global cities today are “defining their future by investing boldly in city building, infrastructure and

placemaking” – the latter being a concept popularized by urban planners. The Canadian urban visionary Jane Jacobs emphasized the importance of diverse participation in city planning and development pointing out that top-down planning often overlooks the unique perspectives and needs of different communities. In her 1961 book, “The Death and Life of Great American Cities”, Jacobs states that “cities have the capability of providing something for everybody, only because, and only when, they are created by everybody.”
The Canadian Urban Institute (CUI) has adopted Jane Jacobs’ views on placemaking in their 2025 publication “Let’s Talk about Placemaking”. The CUI also has a close association with the Ottawa Board of Trade having written the Board’s Downtown Ottawa Action Agenda. Placemaking is not something that can be outsourced to a private sector group with an interest in commercializing public space. Placemaking needs to be driven by community wide needs to ensure community ownership in any (re)development of public lands. Lansdowne 2.0 (and 1.0) fails in this regard.
Dan Stankovic is an Ottawa urban economist with diverse experience with local government and private consulting. His experience includes 20 years with the City of Ottawa as Director responsible for the management of housing and economic development programs and services. You can read more of Dan Stankovic’s views in his Urbanomics blog at https://urbanomicsblog.wordpress.com/